DIGITAL MARKETING: THE IMPORTANCE OF SOCIAL NETWORKS FOR THE BUSINESS OF MICROS AND SMALL ENTREPRENEURS IN THE REGION OF VOTUPORANGA-SP

Abstract

The challenge of micro and small companies is to make their brand enter the market. With the arrival of the pandemic and shops had to close their doors or reduce the number of customers in their facilities, digital marketing became a great ally for them to continue selling. In this perspective, this article has the general objective of analyzing the impacts and changes generated using digital marketing, through social networks, in micro and small companies in the region of Votuporanga during the Covid-19 period. Regarding the research procedures, it is classified as exploratory and survey, because for the field research, a questionnaire was carried out, with micro and small entrepreneurs in the region, to obtain information on how they used digital marketing during the period of pandemic for the promotion and sale of its products and services. With regard to the results, the research points to a worldwide growth in the sale of products online and, a significant fact of micro and small entrepreneurs in the region who use digital marketing to promote their businesses, with 89.7% use marketing to sell their products and of these, 93.7% use digital marketing, in which 92.6% use Facebook and 85.2% Instagram. Finally, these results show that digital marketing is one of the most efficient means of promoting business today.