THE EFFECTIVENESS OF BRAZILIAN LEGISLATION REGARDING THE RISE IN DIGITAL FRAUD IN ONLINE SHOPPING

Abstract

This research addresses the effectiveness of Brazilian legislation in the face of rising digital fraud in online shopping, taking into account the growth of e-commerce and the expansion of consumer transactions in the virtual environment. The research problem is defined as follows: To what extent are Brazilian legislation and its judicial application effective in protecting consumers against digital fraud in electronic transactions? The general objective was to analyze the effectiveness of Brazilian legislation and case law in protecting consumers against digital fraud in e-commerce. The methodology employed is qualitative, exploratory, and descriptive, involving bibliographic, documentary, and case law research, alongside an analysis of legislation, legal doctrine, and the rulings of Brazilian courts. The results demonstrated that the Consumer Protection Code, the General Personal Data Protection Law, and the Brazilian Civil Rights Framework for the Internet constitute important protection mechanisms in digital interactions, particularly regarding the civil liability of financial institutions and digital platforms. However, it was observed that rapid technological evolution and the increasing sophistication of electronic fraud continue to pose significant challenges to the effectiveness of legal consumer protection in the virtual environment.