HOW THE MEDIA SHAPES STANDARDS OF BEAUTY AND SELF-ESTEEM

Abstract

The article analyzes the relationship between media, beauty standards, and their impact on self-esteem and mental health. Based on authors like Naomi Wolf and Susan Bordo, it argues that these standards are social constructs that function as mechanisms of control, particularly over women. With the rise of social media, beauty standards have become more homogeneous and unattainable, generating insecurity among young people. The influence of digital influencers is highlighted as a factor that exacerbates this pressure, leading to mental health issues like eating disorders. The text emphasizes the need for a critical debate on the ethical responsibilities of brands and influencers in promoting beauty standards, underlining the importance of more diverse representation. The proposal is that this shift in the narrative about beauty contributes to a healthy self-image and empowers individuals, fostering a society that values authenticity and diversity, counteracting harmful standards.