THE INFLUENCE OF ADVERTISING ON CHILDREN’S FOOD CONSUMPTION

Abstract

The literature review highlights the importance of combining marketing and nutrition strategies to promote healthy eating habits and provide consumers with accurate information about food. By aligning these two areas, professionals can encourage people to make more conscious and health-beneficial food choices. The convergence between marketing and nutrition encompasses a variety of aspects, such as consumer trends, product and service development, disease prevention campaigns, and sustainability. In addition, the production of content in media is expanding, requiring nutritionists to keep up with this trend and provide reliable information to readers. This integration not only allows for innovation in Food and Nutrition Education methods but also improves food service management and expands professional opportunities for nutritionists in different sectors, such as food industries, commercial restaurants, and supermarkets. Despite its great potential, this intersection is still little explored, representing a promising field for future research.