STRATEGIC MARKETING FROM THE VIEW OF THE MANAGER OF A RETAIL COMPANY

Abstract

This article deals with the marketing strategies used by a retail company in the city of Palmas Tocantins from the perspective of the marketing manager of intuition. The study aimed to analyze the Marketing strategies used by the retail company, seeking to establish relationships with the market positioning strategies used to identify the target audience and communication channels. The adopted methodology of a qualitative approach used interviews as a data collection instrument with a script of structured questions. The survey data showed that the company developed a multichannel approach to reach and engage its target audience, using social media, social networks, traditional advertising and promotional actions in which.