MARKETING PLAN: CHURRASCARIA RECANTO NOS LAR

Abstract

This project addresses the development of a marketing plan for Churrascaria Recanto Nosso Lar, located on the Ilhéus/Itabuna highway. The execution of this plan required an analysis of the external environment, including relevant economic indicators. The work was based on the application of SWOT analysis, which involves the presentation and evaluation of strengths, weaknesses, opportunities, and threats associated with the business.In this context, a detailed analysis of direct and indirect competitors of the restaurant was conducted to understand the competitive landscape in which Churrascaria Recanto Nosso Lar operates. Furthermore, the project includes the presentation of proposed strategies and their respective actions to be implemented. These strategies aim to promote the success of Churrascaria Recanto Nosso Lar and ensure its growth in the city.