EDUCATION AND TRAINING OF SECRETARIAL PROFESSIONALS: PERSONAL MARKETING AS A STRATEGIC TOOL FOR PROFESSIONAL DEVELOPMENT

Authors

DOI:

https://doi.org/10.51891/rease.v12i10.30738

Keywords:

Training, Education, Professional Identity, Personal Branding, Secretarial Work

Abstract

This study was conducted to address the need to understand the training process for secretaries and the role of personal marketing in the professional environment. To this end, a literature review was conducted, supplemented by an analysis of articles and publications from consulting firms specializing in the subject. The results indicate that the adoption of personal marketing strategies contributes to strengthening one’s professional image, developing interpersonal skills, and expanding opportunities for career growth.

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Author Biographies

  • Maria Zuleika Freire Calheiros, Christian Business School

    Mestranda em Ciências da Educação pela Christian Business School.

  • José Cicero Pinto dos Santos, Federal University of Alagoas

    Doutorado em Ciências da Educação pela Universidade do Porto-PT.  Universidade Federal de Alagoas. 

  • Rozineide Iraci Pereira da Silva, Christian Business School

    Doutora em Ciências da Educação pela Christian Business School. 

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Published

2026-10-16

Issue

Vol. 12 No. 10 (2026): Revista Ibero-Americana de Humanidades, Ciências e Educação — REASE

Section

Artigos

Categories

License

Atribuição CC BY

 

How to Cite

Calheiros, M. Z. F., Santos, J. C. P. dos, & Silva, R. I. P. da. (2026). EDUCATION AND TRAINING OF SECRETARIAL PROFESSIONALS: PERSONAL MARKETING AS A STRATEGIC TOOL FOR PROFESSIONAL DEVELOPMENT. Revista Ibero-Americana de Humanidades, Ciências E Educação, 12(10), 1-17. https://doi.org/10.51891/rease.v12i10.30738

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