CONSUMER INFORMATION VULNERABILITY AND THE CURRENT CHALLENGES OF LEGAL PROTECTION IN E-COMMERCE

Abstract

This article analyzes consumer vulnerability in the context of e-commerce, focusing on changes in consumer behavior driven by the 2020-2021 pandemic. We sought to investigate the limits of the Consumer Protection Code (CDC) and Decree No. 7,962/2013 in light of the sophistication of post-pandemic digital practices and to identify prospects for regulatory updates. The methodology used was bibliographic and documentary research, with analysis of the existing legal framework and reflection on the need for integration with updated contemporary standards. It was concluded that the mass migration of consumers to the virtual environment has increased their informational vulnerability. It was observed that consumers have become more susceptible to abusive practices, such as misleading advertising, including the type disguised by digital influencers. It was established that, although the CDC and Decree No. 7,962/2013 offer protection mechanisms, their effectiveness is limited in the face of the speed of technological change. Thus, it has become clear that modernization of the legal system is imperative. To ensure a safer and fairer consumer environment, greater synergy between the CDC and the General Data Protection Law (LGPD) is required, as well as more robust oversight of digital platforms.