VISÃO EMPREENDEDORA: CASO DE SUCESSO EMPRESARIAL DA AMANDA BEAUTY CENTER

Abstract

The research had as objective, to verify the entrepreneurial trajectory of the Amanda Beauty Center Company, having as a scientific method, a case study to verify the main challenges encountered, until reaching the company's success. To learn more about the company's emergence, it was necessary to check and follow up interviews with the managing partner. The interviews were published on social media and local printed newspapers, making it easier to understand the birth of the company and the path taken by its founder Amanda Procópio. The research addresses the theme of entrepreneurship, but also the succession process of the family business, with the main challenges being the continuity of a successful business. In this sense, the article makes it possible to investigate other topics, which may serve for future research.