WHAT ARE THE CHALLENGES IN LAUNCHING INFOPRODUCTS THROUGH DIGITAL MARKETING

Abstract

The Internet was born and since then it has not stopped evolving and gaining space. It has changed the way we communicate, and all this growth has opened up new business opportunities. One of them is infoproducts. Based on this, the need for a study on this topic emerged in the market. Faced with this problem, it was decided to analyze and research the strategies used in the launch formula through qualitative research. Launching infoproducts through digital marketing is a popular strategy, but infoproducers need to be aware of some challenges, such as creating products that meet the needs of the target audience; Develop a well-structured marketing strategy that includes various outreach tools; Establish a solid relationship with the public; and deal with competition in the infoproduct market. To successfully launch infoproducts through digital marketing, it is necessary to face these challenges and constantly dedicate yourself to improving the product and marketing strategy.