HOW COMMUNICATION PROFESSIONALS DIFFERENTIATE THE PRODUCTION OF CONTENT FACING THE DIVERSITY OF SOCIAL NETWORKS

Abstract

Faced with the development of technologies and the new consumption format of news, products and services, communication professionals have adapted to new content productions, mainly for social networks. Emphasizing the perspective on the various social networks, this present study proposes to identify how much these professionals have the knowledge to differentiate the production of content. Integrating the results of the survey carried out with communication professionals, the objective was to understand the perception of communication professionals in relation to brand/product personas and the ideal content on social networks.