ANALYSIS OF CONSUMER ATTITUDE TOWARDS OBTAINING DERMOCOSMETICS

Abstract

Objective: Brazil is the fourth largest cosmetics market in the world, and in this context, the dermocosmetics market is booming. Method: This work is a literature review with the general objective of evaluating consumer behavior in relation to the consumption of dermocosmetics. The market is growing every day not only for aesthetics, but also for the improvement of physical and mental health of consumers. Results: To achieve the general objective, specific objectives were established to define the main characteristics of cosmetics and dermocosmetics, identify and classify the main actives used in the formulation of dermocosmetics and analyze the factors that influence the behavior of consumers regarding the consumption of dermocosmetics. Final considerations: Concluding that a large part of the population does not know the term and purchase dermocosmetics on their own, so there is a need for a qualified professional in the establishment to guide consumers in relation to the use of dermocosmetics.