THE INFLUENCE OF EMOTIONS ON CONSUMPTION BEHAVIOR IN THE DIGITAL ENVIRONMENT AND ITS IMPACTS ON ADOLESCENT MENTAL HEALTH: A LITERATURE REVIEW

Abstract

This article aimed to analyze the influence of emotions on the digital consumption behavior of adolescents and its impact on psychological well-being. The methodology employed consists of a qualitative literature review, focusing on 9 empirical studies published between 2021 and 2026. The main results indicate that digital consumption often functions as an emotional regulation strategy, driven by triggers such as FOMO (Fear of Missing Out), the search for belonging, and constant social prevalence. It was evident that many young people use shopping as a mechanism to alleviate negative emotions, revealing a link between emotional vulnerability and impulsivity. The studies also pointed to an association with anxiety, stress, low self-esteem, and greater vulnerability to compulsive consumption. The suggestions indicate that the interaction between emotional vulnerabilities and characteristics of digital platforms may favor impulsive consumption behaviors among adolescents, highlighting the need for interventions focused on digital literacy and strengthening emotional regulation.