THE EXPOSURE OF CHILDREN AND ADOLESCENTS IN DIGITAL MEDIA

Abstract

This article analyzes the legal challenges posed by the overexposure of children and adolescents on social media, from the perspective of the principle of integral protection. This phenomenon, driven by the monetization of content, the actions of influencers, and the practice of sharenting, raises concerns about the effectiveness of the legal system in the face of the exploitation of children's and adolescents' images. The general objective is to examine the effectiveness of Brazilian protection mechanisms in the face of new dynamics of virtual exposure. Methodologically, a qualitative research was conducted with a dogmatic analysis of the Federal Constitution, the Statute of Children and Adolescents (ECA), the Civil Framework for the Internet, and the recent Digital Statute of Children and Adolescents, in addition to a study of paradigmatic cases that highlight processes of premature adultification and sexualization. The results indicate that, despite the robust normative framework, the speed of technological transformations and the viral dissemination of content limit the effectiveness of current protective measures. It is concluded that an intersectoral approach is needed, combining legislative improvements, accountability of digital platforms, and awareness-raising among legal representatives, in order to ensure absolute priority in the digital environment.