CHATBOTS IN EDUCATION: THE ROLE OF ARTIFICIAL INTELLIGENCE IN SUPPORTING PERSONALIZED LEARNING

Abstract

The digital transformation in the educational context has promoted profound changes in teaching and learning processes, driven by the incorporation of intelligent Technologies. Analyze the role of artificial intelligence–based educational chatbots in supporting personalized learning. Bibliographical research sought to understand the contributions, benefits, and challenges of applying these systems within the contemporary educational context. The results indicate that chatbots can enhance students’ motivation and autonomy, provide immediate feedback, facilitate continuous monitoring, and promote educational inclusion. These tools also contribute to the personalization of teaching by allowing the adaptation of content and pedagogical strategies to different learning paces and styles. However, the effectiveness of chatbots depends on factors such as consistent pedagogical planning, adequate technological infrastructure, teacher training, systematic monitoring, and attention to ethical and data privacy issues. The literature shows that when integrated critically and responsibly, chatbots do not replace teachers but serve as complementary tools for pedagogical mediation, capable of strengthening meaningful and inclusive learning. It is concluded that these technologies represent a significant advancement for educational innovation by enabling more dynamic, interactive, and student-centered practices aligned with the demands of digital education guided by ethical and human principles.