MANAGEMENT OF MICRO AND SMALL RETAIL BUSINESSES IN ITAMARAJU-BA: MAIN PROBLEMS

Abstract

This study focuses on the management of micro and small businesses. These companies play a fundamental role in the Brazilian economy, especially in job creation, but face high rates of early failure. In this context, the research seeks to answer the following question: what are the main problems faced in the management of micro and small retail businesses in Itamaraju-BA? The general objective was to analyze the main problems faced in the management of micro and small retail businesses in Itamaraju-BA. To achieve this objective, three specific objectives were defined: to contextualize the role of micro and small businesses in the Brazilian economic scenario, with emphasis on the retail sector of Itamaraju-BA; to identify the main problems faced in the management of these companies; and to present alternatives and strategies that contribute to overcoming the identified problems. The research adopted an exploratory approach, based on secondary sources, interviews, and questionnaires applied to local entrepreneurs. The results were presented through a qualitative and quantitative analysis, supported by bibliographic research. This study was expected to contribute to the understanding of the main challenges faced by micro and small enterprises and to reinforce the importance of efficient management for the sustainability of these businesses.