A IGREJA UNIVERSAL DO REINO DE DEUS EM CONTRASTE COM A IGREJA MUNDIAL DO PODER DE DEUS: O DISCURSO E O ETHOS DE SEUS LÍDERES

Abstract

This article aims to analyze the discursive constitution of Edir Macedo, in the Universal Church of the Kingdom of God (IURD), compared to the discourse of Valdemiro Santiago, in the Mundial Church of God’s Power (IMPD). The work is developed based on the theoretical assumptions of Discourse Analysis (DA), anchored specifically in Dominique Maingueneau, in dialogue with Argumentation in Discourse, developed by Ruth Amossy; it aims to identify whether the Discursive Formations (DFs) that constitute these discourses differ from each other, based on the analysis of interdiscourse, intertextuality, the mode of enunciation (that engenders an ethos to the enunciator), doxa, adaptation of the enunciator to his audience, and the scenography. To do this, it analyzes two videos posted on the official YouTube channels of the two Churches and transcribes the specific moment when leaders request tithes and offerings. The IURD, through Edir Macedo, represents itself as a Church more connected to a biblical origin, developing a possible “rational” faith; on the other hand, the IMPD, through Valdemiro Santiago, is understood as constituted from a closer relation with elements of the supernatural and with an “emotional” faith.