INTERACTIVE MEDIA: CHALLENGES AND POSSIBILITIES IN CONTEMPORARY EDUCATION

Abstract

This study aimed to analyze the challenges and possibilities of interactive media in contemporary education, with an emphasis on strategies for their inclusion in the curriculum. The research was developed in a bibliographical manner, through the analysis of academic texts and books on the subject. The central problem addressed was the difficulty of effectively implementing interactive media in the school environment, despite its potential to transform teaching. The theoretical development highlighted the benefits of these tools, such as increased personalization of learning and student engagement, but also revealed the barriers faced, such as the lack of infrastructure, resistance from educators and the need for ongoing training. The final considerations indicated that, for the successful integration of interactive media, it is essential to train teachers, create an environment conducive to innovation and adapt pedagogical methodologies. The research indicated that, despite the difficulties, interactive media have great transformative potential, and that continued studies are necessary to deepen the understanding of how these tools can be applied effectively in different educational contexts.