WHAT ARE THE ADVANTAGES OF SMALL COMPANIES (SCs) WHEN USING THE SPECIAL CUSTOMS REGIME OF TEMPORARY ADMISSION FOR ECONOMIC USE TOGETHER WITH THE 4Ps Of MARKETING AND COST STRATEGIES

Abstract

With the constant growth of foreign trade in Brazil, the opportunity arises for small companies (SCs) to expand, however, even with these opportunities, one of the biggest problems that an SC can face in the domestic market, is the lack of technology compared to other companies within the international scenario, falling behind in costs and production, to help micro-entrepreneurs in this issue, the focus of this article is to show that how the system of Special  Custom Regime for Temporary Admission For the use of Economic Purposes together with the use of the 4Ps of marketing and the Cost Strategy, SCs obtain Advantages when importing high-tech machinery, increasing the quality of the product, and reducing prediction costs, thus being able to maintain competitiveness in the domestic market and also trying to enter the international scene. Analyzing the advantages shown throughout this article, SCs are safer to make this investment, gaining as advantages, specific improvements mainly in their entire production chain, gaining an extra flow in their cash flow and most importantly increasing the quality of their product and image of the company, placing itself as a standout in this market.