CONTENT MARKETING STRATEGIES ON SOCIAL MEDIA

Abstract

The text addresses content marketing strategies on social networks, as essential elements for companies seeking to reach and engage their target audience. The general objective of this study is to understand the importance of producing, creating and distributing content marketing, appropriately and effectively, in a context marked by technological evolution, in which new possibilities for approaches and communication channels have emerged, such as social networks. In other words, a tool capable of increasing the visibility of products in a highly competitive, technological environment conducive to content marketing, through direct interactions and instant feedback, which make it possible to generate qualified leads, increase visibility, promote brand recognition, with cost reduction, with positive business results.