ADVERTISING IN POSTMODERN SOCIETY: MISLEADING ADVERTISING AND VIOLATION OF HUMAN RIGHTS

Abstract

Advertising is a mechanism used by the market for its development. However, when used as a way to deceive consumers, they start to cause harm to consumers and society as a whole. In this context, this article aims to analyze misleading advertisements in postmodern society, identifying the possible violations of these advertisements to human rights. Theoretical discussion and empirical results indicate that the abusive use of advertisements in order to deceive consumers can manipulate human behavior, limiting their privacy and freedom, thus violating human rights.