ANALYSIS OF THE CURRICULUM STRUCTURES OF EXECUTIVE SECRETARIAT COURSES IN THE SOUTHEAST REGION AND ITS RELATIONSHIP WITH THE SKILLS REQUIRED TO WORK IN THE MARKETING AREA

Abstract

This article sought to analyze whether the curriculum of Secretarial Sciences undergraduate courses in the Southeast region prepare students during their academic training to work with Digital Marketing. Throughout the research, an attempt was made to identify which of the researched colleges offered the subject of marketing, to analyze the disciplines offered by the  course in general, the skills of the Executive Secretariat professional and the relationship between the labor market and higher education. The methodology used was characterized as qualitative, descriptive and exploratory, carried out through bibliographical and documental research. It was found that the study of marketing during academic training is of paramount importance to enable them to work in the area of ​​digital marketing and it was noticed that most institutions do not offer this subject. Thus, it is necessary for colleges to update the curriculum so that graduates are prepared to work in the job market, in view of the growth in the usability of digital marketing in companies.