COMUNICAÇÃO COMO INSTRUMENTO DA INDÚSTRIA CRIATIVA: UMA ANÁLISE DA ACB – ASSOCIAÇÃO CULTURAL DE BOSSOROCA (RS)

Abstract

This work aims to reflect on the relationship between communication and creative industries from the analysis of the ACB – Associação Cultural de Bossoroca, located in Bossoroca – RS, and to map the communication tools used for the dissemination of their work. Ending with an analysis of the creative industry – in which, through the exploration of knowledge and creativity, it generates wealth and jobs, adopting communication in its processes and practices.