PERSONS TELEGUIDED BY THE MEDIA: HOW DOES THE CULTURAL INDUSTRY MANIPULATE A SOCIETY?

Abstract

The majority of the population spends their whole lives being teleguided by the media and does not realize it. The Culture Industry is the system used to influence, dominate and manipulate the members of a society with the intention of benefiting the interests of a certain social class. It will exert influence in various parts of society, such as fashion, clothing, politics, religion, musical taste and even the preference for the consumption of a certain alcoholic beverage of the moment. The problem to be answered in this work is how this manipulation of the people occurs. The objective is to present a punctual analysis of the domination process taking into account its development in the historical context. In this article, the bibliographic methodology was used, covering since the historical moment in which the existence of the Cultural Industry was perceived. The theoretical framework of this work is the work of the great ideologues of the subject: Adorno, Hokheimer, Benjamin and Marcuse and other later thinkers such as Humberto Eco and MCLhuran. The research has a cut in historical time that goes from the creation of the Frankfurt school, 1923, to the early years of the 21st century. The Counterculture movement, Pop Art and the use of the Cultural Industry by Nazism, Fascism, Brazilian dictatorship and the US policy of ideological domination were addressed. The study of the Cultural Industry is of great importance in the academic environment to understand the society in which we live and, or rather, to understand the process of manipulation and control of the masses carried out by the capitalist system of propaganda.