THE CONSUMER'S RIGHT OF REPENTANCE THE ARRIVAL OF ELECTRONIC COMMERCE IN BRAZIL

Abstract

The most relevant topic in the consumerist perspective is the one related to the right of repentance, belonging to consumers who make purchases outside the commercial establishment. The work will gravitate around this right applied to Electronic Commerce, which appeared with the evolution of technology on the Internet, arising with the objective of assisting in the globalization of the economy and in the reduction of geographical limits. Law as a dynamic science can not fail to keep up with the innovations that emerge in society. Article 49 of the CRC addresses this issue and the decree7. 962/2013 ratifies the use of this right applied directly to Electronic Commerce. This paper presents as objectives to know the history, evolution and consolidation of electronic commerce in Brazil, as well as to analyze the extent and possible limitations of the use of the right of repentance in the purchases made through virtual means. Basic research was used as a qualitative approach, taking as a procedure the bibliographic research, using the hypothetical deductive as the method. With the result of the research, it was possible to conclude that e-commerce will reach more consumers every day and prove that the right of repentance can suffer limitations, in view of the absence of absolute right, thus emphasizing good faith and reasonableness in consumer relations.