ANALYSIS OF PROCESSES AND INPUTS IN THE MANUFACTURE OF NATURAL COSMETICS

Abstract

Due to the increasing demand and the vanity of the consumers of the current market, it is not surprising the constant growth of the Brazilian cosmetic industry and the development of new products seeking to satisfy, more and more, the desire of consumers. With the increased use of natural cosmetics, a new niche market for cosmetics has emerged, called "green cosmetics", which are produced only by natural and organic products. Subsequently, as a result, "green consumers", who are consumers of cosmetics that do not use synthetic substances and / or animal derivatives, have emerged because they are more sustainable and safe for humans.This article aims, precisely, at analyzing the factors that lead to this growth mentioned above, through the study of the processes and inputs used in the manufacture of natural cosmetics, establishing the advantages of organic and sustainable production, which has an increasing appeal in the market consumer.