THE ROLE OF NURSES IN WELCOMING AND BUILDING BONDS WITH THE MALE POPULATION IN THE FAMILY HEALTH STRATEGY

Abstract

This study aimed to analyze, through an integrative literature review, the role of nurses in welcoming and strengthening bonds with the male population within the Family Health Strategy (FHS). The topic is relevant due to the low adherence of men to Primary Health Care services, often influenced by cultural, social, and behavioral factors that hinder the search for preventive care. In this context, nurses stand out as essential professionals in developing more accessible, humanized, and targeted care practices that address the specific needs of the male population. The research was conducted through an integrative literature review, with searches carried out in the SciELO, LILACS, BVS, and PubMed databases, using descriptors related to men’s health, nursing, welcoming practices, and professional-user bonding. After applying eligibility criteria, studies published between 2015 and 2025, in Portuguese and English, were selected and composed the final sample analyzed. The findings showed that nurses play a central role in welcoming the male population by promoting qualified listening, health education, strengthening therapeutic bonds, and encouraging adherence to health services. Strategies such as educational campaigns, community-based actions, flexible service hours, and preventive activities proved relevant in increasing men’s access to the FHS. However, challenges remain regarding male resistance, organizational limitations within health services, and weaknesses in the implementation of specific public policies. It is concluded that strengthening welcoming practices and professional bonds depends on continuous professional qualification, service reorganization, and the development of inclusive strategies capable of promoting greater comprehensiveness, humanization, and effectiveness in men’s health care.