LIFE ON-LIFE IN THE AGE OF PERVASIVE COMPUTING: INTERFACES BETWEEN CYBERCULTURE, CYBERSPACE, AND DATA MINING IN UBIQUITOUS ENVIRONMENTS

Abstract

This article analyzes how Pervasive Computing, Cyberculture and Data Mining intersect in shaping the contemporary on-life experience, understood as the dissolution of boundaries between digital and physical environments. The study adopts an exploratory and qualitative bibliographic review, drawing on classical and contemporary authors from Communication Studies, Information Philosophy and Computer Science. The results indicate that the transition toward a hyperconnected society—described by Floridi as the emergence of the infosphere—reconfigures social practices, identities and modes of interaction, while ubiquitous systems operate invisibly in the background. In this scenario, Cyberculture appears as the symbolic environment in which new forms of subjectivity, participation and political action take place, whereas Pervasive Computing and Data Mining function as underlying infrastructures that structure behavior, decision-making and informational flows. Although these technologies enhance efficiency and personalization, they also intensify ethical challenges related to algorithmic surveillance, opacity, autonomy and digital inequality. The study concludes that understanding on-life demands a critical and interdisciplinary approach grounded in digital ethics, transparency by design and sociotechnical governance, highlighting the need for public policies, educational practices and regulatory frameworks that promote conscious digital citizenship in a hyperconnected world.