VULNERABLE ELDERLY PEOPLE AND THE RISK OF INDEBTEDNESS

Abstract

The article investigates the hypervulnerability of elderly consumers in Brazil, analyzing legal, social, and economic factors that contribute to their indebtedness. The research reveals that the elderly population has grown significantly, as indicated by the 2022 Demographic Census, which accentuates challenges related to consumption and financial protection of this group. One of the main results of the study points to the aggressive approach of financial institutions in offering payroll loans, exploiting the vulnerability of elderly people and often leading them to over-indebtedness. The study shows that abusive advertising and commercial pressure are determining factors in the indebtedness of the elderly population, who often take out loans without fully knowing the long-term financial impacts. The analysis of the Consumer Defense Code and the Elderly Statute reinforces the need for stricter regulations to curb harmful practices against this group. Through bibliographic research and documentary analysis, the work highlights the importance of the hypervulnerability of the elderly population and the prevention of excessive indebtedness. Furthermore, the study highlights the fundamental role of financial education as a tool for preventing excessive debt, emphasizing the urgency of public policies aimed at raising awareness among elderly consumers. In conclusion, the article shows that over-indebtedness is not only a financial problem, but also a social one, directly affecting the quality of life and dignity of the elderly. Thus, it reinforces the need for legislative, educational and supervisory measures to ensure greater protection for hypervulnerable consumers, promoting a more balanced and fair consumer market.