SOCIAL MEDIA IN BRAZIL AS A TOOL FOR THE RISE OF WOMEN IN DIGITAL MARKETING

Abstract

The present work aims to demonstrate the influence of social media for the rise of Brazilian women, who made a great leap in their careers through digital marketing, gaining significant space on the internet and thus influencing thousands of people to get to know brands and products that only grow day after day, as do the difficulties encountered throughout the construction of their trajectories, as women in Brazil. With social networks present in people's daily lives, the female audience has seen more and more opportunities to gain space in the market with digital marketing, which, although it seems more accessible, requires a lot of persistence and continuous improvement from those who want to reach a place of visibility to boost your business. In this way, the study will present a brief analysis of the career of women who have gained great influence on the internet, built their businesses that continuously rise, thanks to the digital marketing developed incessantly for the permanence of the brand's status.