ESTUDO SEMIÓTICO DO SLOGAN DA CAMPANHA BOLSONARISTA: BRASIL ACIMA DE TUDO, DEUS ACIMA DE TODOS

Abstract

This study presents one of the possibilities for a semiotic analysis of the slogan "Brazil above all, God above all", used by candidate Jair Messias Bolsonaro in the 2018 election campaign for the Presidency of the Republic of Brazil. The purpose was to analyze how this staff may have contributed as a catalyst to the decision to elect the candidate, focusing on the semiotic force of this interlocked bond to other devices to be absorbed by the Brazilian voter. Methodologically, after a bibliographical revision on image (Roland Barthes, 1964), political rhetoric and discursive practice of participation (Dominique Maingueneau, 2005), slogan (Luiz Carlos Assis Iasbeck, 2002) and discursive semiotics (Algirdas Julien Greimas, 1975) pillars of this study - we proceed to the case study. As results, we discuss the propitious context of this committed word, confusing itself with identity as the one desired to put an end to the political chaos of the Country. Transcendent elements are presented to the visual and to the textual by evoking values, sensations and narratives that meet the expectations of the electorate.