ANALYSIS OF PUBLIC POLICIES TO PROMOTE TOURISM IN THE CITY OF ILHEUS-BA

Abstract

Today, tourism tracks the performance of the global economy and increasingly generates income and jobs. Analyzing the development of tourism in Bahia in recent years and the measures developed by the public sector to support this sector allows for a better understanding of the importance of public policies in promoting tourism and its consequent contribution to socioeconomic and cultural development in the region. Therefore, the objective of this study is to analyze the development of public policies aimed at the tourism sector in Ilhéus, Bahia, from 2017 to 2023. For this purpose, bibliographic research was employed. Reflecting on the promotion of harmonious local tourism involves a complex approach that seeks to balance various elements, such as local culture, the environment, the native population, tourists, governmental, non-governmental, and private sectors. This complexity is reflected in the way this type of service is approached and promoted. Hence, it is essential that efforts be intensified to turn these plans into tangible actions that will drive Ilhéus as a prominent tourist destination.