SEGMENT ANALYSIS OF MEI SERVICES – NAIL DESIGN: CASE STUDY AT DONDOKISSES

Abstract

 de tradução Resultado da tradução Female entrepreneurship has been gaining more and more prominence in Brazilian society. Women already represent more than half of entrepreneurs in Brazil, highlighting their potential to contribute to the country's economy. Characterized by the ability to anticipate events and have a future organizational vision, women play a vital role in this context. In recent years, female entrepreneurship has emerged as a vehicle for empowerment and social transformation, allowing women to achieve leadership positions in various sectors, highlighting female management in Brazil. This study focuses on the analysis of Dondokisses, an individual micro-entrepreneur located in Ilhéus, Bahia, with the objective of understanding the business segment, quantifying the services offered in the period from January 2022 to September 2023, and identifying the profile of the business entrepreneur. businesswoman. Furthermore, the nail polish market in Brazil is significant, being one of the world leaders in this sector. This evidence highlights the importance of nail polish shops in the national economy. In the beauty sector, nail polish shops have seen significant growth, with a wide range of services offered, such as nail extensions, manicures, pedicures and SPA treatments. Given the demographic data of Ilhéus, Bahia, and the information related to the enamelware market, the presence of a potential growing market in the city is evident. The opportunities are evident, and female entrepreneurship plays a crucial role in this scenario, allowing women to conquer their space and contribute to the economic and social development of the region.