THE IMPLICATIONS GENERATED FOR PUBLIC PROCUREMENT WITH THE APPROVAL OF THE NEW BIDDING AND CONTRACTS LAW

Abstract

This article aims to discuss the appreciation of the brand's defense strategy and its reputation for the corporate institution's image in the face of attacks and criticisms of the quality of its products and services, inevitably exposing its brands in social networks. The work evaluates the interaction of the organizations with the users in order to fulfill the mission of defending their brand in the face of judgments that may negatively expose the products and services of the brand that over the years struggles to survive the current economic situations of the country The Law No. 14,133/2021, which establishes the new legal framework for public procurement and contracting in the Public Administration, was published in an extra edition of the Official Gazette on April 1st. This article aims to effectively contribute to people's understanding of not only the main changes between the laws governing public purchases in Brazil and the new bidding law, but also to demonstrate the challenges in implementing the new law by public administration agencies. The research methodology employed was bibliographic, involving data collection from doctrines, legal norms, articles, journals, newspapers, and websites. The conclusion of this work emphasizes that the new regulations for acquisitions of products and services by the Federal Government, states, and municipalities, if skillfully applied, will be less bureaucratic and more efficient for better utilization of public funds.