ANALYSIS OF THE BANALIZATION OF RACIAL DISCOURSE ON SOCIAL MEDIA AND THE DAMAGES OF THIS PRACTICE IN CONFRONTING RACISM IN BRAZIL

Abstract

The present work aims to carry out a critical analysis of the trivialization of racial discourse on social media and show the difficulties of this practice in confronting racism in Brazil. The methodology used in this study comprises descriptive research, with a qualitative approach, where the bibliographical survey was carried out over a period of time, through readings in article publications and electronic magazines, indexed in the Scielo (Scientific Electronic Library OnLine) databases. and Google Scholar with publications from 2016 to 2023. This present study provided a very significant basis that needs to be better understood on issues that deal with the trivialization of racial discourses that occur on social media. Upon concluding this study, we came to the understanding that the trivialization of racial discourse on social media represents a major problem that needs to be faced and combated. It is necessary for the entire society, companies and governments to unite in this fight against racism, promoting a culture of respect, inclusion and racial equality.