THE USE OF COLORS IN HUMANIZATION IN PEDIATRIC DENTAL CARE

Abstract

Dental anxiety and fear represent significant challenges in pediatric dental care, potentially compromising treatment adherence and the relationship between the dentist and the child. This article analyzes available scientific evidence regarding the impact of dentist attire and color psychology in the clinical environment, focusing on child reception and emotional regulation in pediatric dentistry. This literature review synthesized studies on children's perceptions of professional attire and office color palettes. Findings indicate that in the general healthy pediatric population, there is no widespread aversion to the traditional white coat, which is associated with technical competence. However, in clinically anxious children or those with prior medical trauma and pain, a significant preference for colored coats or casual clothing is observed. Color psychology, grounded in Goethe's principles and the context of Generation Alpha, indicates that shades such as yellow and blue are frequently associated by children with positive emotional representations of joy and calmness, suggesting a potential contribution to the perception of a welcoming environment. In conclusion, pediatric dentists should adopt a flexible, personalized approach, tailoring clinical attire and environment to patient needs.