IMPACT OF SOCIAL MEDIA ON YOUNG PEOPLE'S OPINIONS ABOUT ANIMAL-BASED PRODUCTS: A LITERATURE REVIEW

Abstract

Recognizing the relevance of agribusiness to the national economy and food security, this narrative literature review aimed to analyze the perception of Brazilian youth regarding the consumption of animal-based products, with an emphasis on the influence exerted by social media on the formation of their opinions. The study seeks to identify behavioral patterns, factors of rejection or acceptance of animal-based products, and the sociocultural impacts of digital media on this population’s food choices. This literature review is characterized as a narrative and exploratory study. National and international databases were consulted, and the selected studies were qualitatively analyzed and categorized into four thematic axes: (1) agribusiness and youth; (2) consumption and perception of animal-based products; (3) social media and the construction of agribusiness image; and (4) sustainability and animal welfare from the perspective of young consumers. The review allowed the identification of behavioral patterns, factors of acceptance or rejection of animal-based products, and the sociocultural impacts of digital media, contributing to a broader understanding of the challenges and opportunities in communicating about agribusiness to younger generations.