ENDOMARKETING AS A STRATEGIC TOOL FOR REDUCING TURNOVER IN A PARTY GOODS COMPANY IN THE CITY OF PALMAS-TO

Abstract

The high Turnover rate of employees is a problem for many companies and for this reason, companies seek to offer incentives to their employees as a way to make them remain motivated on their premises. In this context, Endomarketing emerges as a tool for better use of employees, allowing the possibility of motivating the so-called internal customers of an organization. With this, the research proposal arises, through the following question: how can Endomarketing be strategic for reducing the Turnover of a company? With a descriptive and exploratory research perspective, the article in question seeks - through a case study, to verify the effectiveness of Endomarketing as a strategic tool for reducing employee Turnover, seeking to understand the causes and effects as well as actions that can reduce it. As a research method, a theoretical research was carried out through the collection of data on the subject, and the research was carried out through the exploratory model, that is, field research in a party articles company located in the city of Palmas TO, the quantitative and qualitative method was used to analyze the results on the researched problem. From the results obtained, it was verified that Endomarketing strategies can reduce Turnover through better remuneration, increased appreciation and recognition of employees, reduction of excessive workload, creation of a healthy organizational climate, attainable goals, improvements in communication between managers and employees (avoiding noise and gossip), creating a feedback policy, creating a satisfaction survey, offering a career plan and offering leisure time.