APPLICATION OF SWOT MATRIX AND 5W2H IN A QUALITY PROJECT FOR THE IDENTIFICATION AND STORAGE OF FIBER OPTIC COILS

Abstract

The work sought to develop planning strategies applied in the area of logistics, quality and inventory management, seeking continuous improvements and optimization and management of material storage. SWOT matrix tools and methodologies and 5W2H action plan were used to plan opportunities for strategic changes and evaluate the implementation of an improvement system focused on the logistics of storing fiber optic cabling coils, thereby improving quality. delivery, speed in the production process. After the application, proposals for operational changes were presented with the production and logistics sectors to promote a strategic change in the sense of becoming increasingly competitive and serving increasingly demanding customers. Through the SWOT analysis identifying and developing an action plan for the identified problems.