THE (IN)EFFICIENCY OF THE GENERAL DATA PROTECTION LAW No. 13.709/18, UNDER THE PRISM OF CONSUMER RIGHTS

Abstract

This article aims to present the (in)enification of the general data protection law No. 13.709/2018, from the perspective of consumer rights. In this sense, the consumer risks in contractual relationships will be addressed, regarding the disclosure and leakage of personal data, made by companies. The effectiveness of this law is directly linked to relationships involving personal data, generating the expectation of privacy and trust to the data subject, or the presumption of excluding the vulnerability of consumers, regarding the sharing of their data, as well as extinguishing the autonomy of the

companies in the disclosure and leakage of consumers' personal data. The specific objectives of this work are to present the guarantees provided to the consumer in consumer relations, as well as to demonstrate the duties of companies must follow the processing of data, to prevent illegal acts, and finally present the (in)effectiveness of the applicability of the referred law, within the consumption relations, analyzing the illegal acts of the companies. This study was carried out through a literature review, carrying out bibliographic surveys on the subject that was worked on in this project.