A PROTEÇÃO DO CONSUMIDOR EM FACE DA PUBLICIDADE ABUSIVA E ENGANOSA

Abstract

Law n. 8.078/90, which established the Consumer Protection and Protection Code, regulated the consumer relationship between consumer and supplier. It is noticed that many people when buying a product, not only buy from necessity, but also, because they are by advertisements and advertising to possess what is being offered. While advertising for products and services is not a mandatory requirement for businesses, they are strategies for dissemination. It should be noted that the Consumer Protection and Protection Code imposes norms for advertising, and abusive and misleading practices result in conviction of suppliers for moral and / or material damages. In this context, the study examines Consumer Protection in the face of misleading and abusive advertising. Its general objective is to address Consumer Rights, specifically when it comes to the principles that guide the Consumer Defense Code. As a specific objective, it seeks to discuss the regulation of advertising in the Code of Consumer Protection, as well as Consumer Law in relation to Advertising. The methodology adopted is the bibliographical research, using books, legislation, doctrine, jurisprudence, articles and all material available on legal websites on the Internet.