ESPORTE COMO PRODUTO DA SOCIEDADE DO ESPETÁCULO: A EXPANSÃO DO CAPITAL E IMPLICAÇÕES PARA A EDUCAÇÃO FÍSICA

https://doi.org/10.29327/211653.6.1-6

Abstract

Astract: The debate on the show in which Guy Deboard (1997) begins in the late 1950s and dedicates his statement to his death in 1994 is most recent. The fact that we live in a society based on the capitalist modes of production necessarily gives rise to the spectacle. All forms of human manifestation are held hostage by capital. Expressions such as art, media, politics, sport ... are based on valuation relations of value, in which only "lives" who produces and establishes a relation of exchange (DEBOARD, 1997). Our proposal is to analyze sport as a product of the spectacle, provided by capital, in which it directly influences the form and content of this practice of Body Culture. For this, we adopted as research procedures the bibliographic study, in which we will relate the sport based on the spectacle and its consequences in capitalist society. The expansion of the sport spectacle in the world is given by political decisions that take the mega-events to places where this relation of consumption can be better explored. A clear example is the 2010 FIFA World Cup, held in South Africa, opening borders for the commercialization of football on the African continent, reaching more people and influencing the African continent to consume football. We look for in Deboard, a critical reading of reality to understand the sporting phenomenon as active metabolism of the society of the spectacle.