JARDIM ZOOLÓGICO DO RIO DE JANEIRO: HISTÓRICO E DIVULGAÇÃO PELA MÍDIA IMPRESSA

Abstract

With this work, we aim to evaluate the scientific dissemination of the Rio de Janeiro Zoo (JZRJ), by the print media, from 1945 to 2017, as a public institution. News published about the JZRJ were arbitrarily classified into three thematic areas: education, research and entertainment, the latter being the one with the greatest dissemination by the evaluated newspapers, This fact leads us to conclude that the scientific and educational importance of the JZRJ it did not have the proper approach and dissemination by the print media. Therefore, it is important to emphasize that zoos should give more priority to conservation, environmental education and scientific research, based on the premise that just to get to know “animals”, documentaries shown on television are enough to.