MUCH BEYOND THE COMPANY: THE POWER OF ENDOMARKETING IN THE LIVES OF EMPLOYEES

Abstract

This article discusses how internal marketing can transform the employee experience inside and outside the workplace. The proposal goes beyond the traditional view that focuses only on organizational results. Here, the focus is on people: how they feel, how they develop and how they connect with the company culture when there are well-planned, transparent and humanized internal communication actions. The exploratory research was conducted with employees from different areas and hierarchical levels, using a structured questionnaire to understand their perceptions about recognition, belonging and engagement. The data show that when employees feel heard, valued and included in decisions, there is a direct impact on their motivation, self-esteem and productivity. It was also possible to observe that simple internal marketing actions, such as constant feedback, well-conducted internal campaigns and an environment that encourages dialogue, make a difference not only in professional performance, but also in the employee's personal life. The results reinforce that internal marketing is more than a management tool it is a strategic resource that strengthens bonds, builds trust and generates sustainable results. It is concluded that investing in internal marketing practices is a viable and necessary path for organizations that wish to grow with more engaged, healthy and fulfilled people.