THE RIGHT TO PRIVACY IN THE DIGITAL AGE; CHALLENGES AND LEGAL BASIS IN AN OBJECTIVE MANNER

Abstract

This article analyzes the right to privacy in the digital age, highlighting the main legal challenges arising from technological advances and the increasing circulation of personal data. The objective is to understand how legal foundations, both at the national and international levels, seek to protect the rights of individuals in the face of practices involving the collection, storage, and sharing of information. The methodology used is qualitative, based on bibliographic and documentary research, addressing legislation such as the General Data Protection Law (LGPD) and constitutional principles. The study shows that, although there have been regulatory advances, significant challenges persist in the implementation of privacy, especially in the face of business and government practices that often disregard ethical and legal limits in data management. It is concluded that the consolidation of a culture of privacy protection requires not only the strengthening of legal instruments, but also social awareness and the development of technical mechanisms that guarantee the information security of citizens.