THE IMPORTANCE OF MANAGEMENT ACCOUNTING AND STRATEGIC PLANNING IN MICRO AND SMALL ENTERPRISES

Abstract

Management accounting and strategic planning are essential for the success of micro and small enterprises (MSEs), as they provide fundamental tools for decision-making and efficient management of resources. The introduction of this paper addresses the growing need for MSEs to adapt to a competitive and unstable economic environment, where efficient management can be a crucial differentiator. The objective is to highlight the importance of these instruments for the sustainable development and competitiveness of small businesses. The methodology used is bibliographic in nature, involving a systematic review of the literature on management accounting and strategic planning, with emphasis on their applications and benefits for MSEs. Several academic sources, articles and case studies that discuss the practical application of these concepts in small businesses were analyzed. The results reveal that management accounting allows for more rigorous control of finances and assists in the preparation of detailed reports, which are essential for performance analysis and strategic decision-making. Strategic planning, in turn, provides a long-term vision and guides companies in defining goals and objectives, facilitating adaptation to market changes and promoting sustainable growth. In conclusion, the integration of management accounting and strategic planning is vital for the success of SMEs, as it supports the efficient management of resources and the formulation of strategies that increase the competitiveness and sustainability of the business. The adoption of these instruments contributes significantly to the operational efficiency and longevity of small businesses.