THE INFLUENCE OF THE MARKETPLACE IN THE IMPORT MARKET IN BRAZIL

Abstract

The aim of this paper is to present a study to understand the impacts of government bureaucracy on taxation and the current context of global competitiveness of the Chinese online market in the world, making it possible to map how Chinese marketplace companies operate and their impact on the national import market. This makes it possible to see future trends that are relevant to local companies. The studies highlight the importation of products into Brazil, impacts on consumer behavior, government relations and disadvantages for Brazilian companies in relation to the cashier. Exploratory field research was carried out using primary and secondary data, with the aim of gathering as much truthful information as possible about the current situation linked to consumption and import taxes. It was possible to understand what consumers think about taxes and charges on purchases and whether this has affected the frequency of purchase. Based on the data that came back through the form, the vast majority reported that the increase in costs and taxes had influenced a decrease in purchases, while 24% of the population said that they had stopped buying altogether after the increase in these taxes and duties in relation to suppliers. There is a small percentage found in the survey who do not fit the profile of a marketplace consumer, because they do not trust their suppliers.