FASHION LAW: FASHION LAW FROM THE PERSPECTIVE OF INTELLECTUAL PROPERTY AND TRADE DRESS

Abstract

The article in question will portray a targeted study on discussions in relation to fashion and the legal environment, through the title of Fashion law: fashion law from the perspective of intellectual property and trade dress, whose objective is to provide the public with greater understanding of the protection of fashion creations, thus guaranteeing greater exclusivity, avoiding litigation and, consequently, losses to their creators, in line with intellectual property. It is worth noting that, according to doctrinal and normative sources, there is no specific legislation that covers this subject. Given this context, answers are sought for the following questions: How are creations protected? How does Fashion Law work? Given this premise, the deductive method was used as a methodology for investigation, through descriptive research, of a bibliographic nature, which promotes the protection of the registration of the image set of fashion articles in Brazil.