SENSORY BRANDING AND ITS IMPORTANCE IN BUILDING A BRAND IMAGE

Abstract

There’re thousands ways that allow a company to connect itself to the final customer of its products, either through events, advertisements, exhibits or through social medias. The company’s goal is to assure the prospection of new costumers is, indeed, succesful. However, something that few people notice is the giant strategy need to achieve this specific aim, tecnics that huge brands make sure to carry out not only in its products but also in their marketing staff, willing to get even more involvement. Besides showing how huge brands are the favorites by its costumers as they are part of their daily basis, the project pursuits identify the reason that justifies the preference. On the one hand, the metodology aims for introducing the project, its systematic and racional procedures addind even more information over the concept and ideia implemented by the analyzed brands. On the Other hand, the results of a reserch launched to quantify and avaliate this companies and how relevant and active they are to its public will be analysed.  On this project, it’ll be seen that the sensory senses enable a bigger coverage to marketing, which allows it to get it further, letting branding make costumers feel they belong to this brand and, unintentionaly, broadcast the productes they utilize, maybe because of na affective memory, gender, hometown, job or even status. Therefore, it is observed that, somehow, the companies have found a new way of progressively approach its costumers, leading to a constant evolution process.