PROTECTION OF PERSONAL DATA: A LEGAL ANALYSIS ON GUARANTEING DUE RESPECT FOR INTIMACY AND PRIVACY IN BRAZIL

Abstract

The purpose of this article is to analyze the main legal provisions referring to the protection of personal data in Brazilian legislation,focusingonthe constitution alguaranteeoftheright to intimacy and privacy. Issues involving the protection of personal data are gaining more and more importance in modern society, mainly motivated by technological advances and the successive digitization of usual activities, together with the right to privacy established as fundamental rights.The applied methodology is descriptive research, since its nature is a basic research,as it generates new knowledge, contributing to the evolution of science. The technical procedures, on the other hand, constitute a bibliographical research under a collection of data from materials already published, such as: books, newspapers, magazines and articles. Data analysis was based on coherence. The rightto privacy in Brazilian legislation is enshrined as a fundamental principle, protecting the individual against arbitrary interference in his personal, family and communication life.The Federal Constitution of 1988 establishes the inviolability of people's intimacy, private life, honor and image, in addition to ensuring the secrecy of correspondence and telegraphic, data and telephone communications.